Nokia really is a hard act to follow sometimes
It never ceases to amaze me how Nokia will think of absolutely breath-taking devices and completely ignore the possibility of actually selling them to as many people as possible. I'll give you four (!) examples from all too recent history.
The Nokia N9
The first one is a bit of a local thing. Here in the Netherlands (and not only here), we weren't "allowed" to buy the Nokia N9. If I would have wanted one, I had to go to Belgium. Not many people did, since you can't get it on contract and of course it's harder to arrange for any insurance and garantuee.
Reason: here in the Netherlands, we would be among the first countries to receive the first Nokia Lumia 800 on Windows Phone. Yippee-ki-yay! So over here we also were the first beta testers of the device, but hey: that's the price you pay when you want to be an early adaptor. I love to be one, it's not about that. It's just that I would have loved to test (and compare) the N9 about the same time. Nokia wouldn't let me buy one.
The Nokia 808 PureView
Next up: the Nokia 808 PureView, the very last of the Symbian Mohicans. Since May last year I've been writing about 700 posts here about this device and what one can achieve with it, so you'll know I've loved it and I still do. No-one (except HTC maybe - or Nokia itself!) is claiming they have a better cameraphone.
And there really is no competition, the Nokia 808 PureView (still) is an absolutely amazing piece of converged hardware. Symbian moreover has improved dramatically with several software updates. It took the Nokia N8 two years to see a better competitor and I think it will take even longer before we'll see a better "smart camera" than the Nokia 808 PureView.
In the meantime, Nokia is not really trying to sell it - looks more like they're trying to forget about it. And of course, Nokia needs to reach the masses and the Nokia 808 PureView is a niche product. My guess is everyone who wants the best smartphone camera already knows about it, so every marketing investment should be made elsewhere. I understand that, I really do. It's just awkward Nokia is not even trying to sell a very expensive device to as much people as possible.
The JBL Speakers for Lumia
As you know, NFC, streaming audio and wireless charging are all supported by the new Nokia Lumia 920. And Nokia partnered with JBL to get some very interesting gear in the stores like the JBL Powerup wireless charging speaker for Lumia. The previous link leads to the global Nokia site: I can't get it here.
True, I can order it online, but i don't see it anywhere, I can't listen to it anywhere. Hell, I want to listen to a €10 euro speakerset before I buy it. Let alone a €350 version. Moreover: the average consumer will have no idea it exists at all - so why could he or she even think of ordering it online?
And even if you'd know about it, would you order it if you have absolutely no chance at all to have a proper look at it first? See if it would fit your desk - or like: listen to what it actually sounds like?
The Nokia Purity Pro Stereo Bluetooth Headset by Monster
Which brings me to my latest surprise, the Nokia Purity Pro Bluetooth Stereo Headset by Monster. I published a long review recently and had to send the headset back to where it came from (hate it when that happens :-).
And although I was happy enough to find a second-hand Nokia bluetooth headphone in the Nokia BH-905i (a fantastic device I might add, but very hard to get nowadays), I'm still trying to find its successor in large stores. To no avail.
In this country (where we don't have a Nokia Store) you simply can't buy this headset in a store - as far as I've tried that is, but I tried a lot, also in Germany. It's just not there! You can order it online, but would you order it online based on just a few reviews? Wouldn't you like to see it first, hold it, weigh it, see how it looks on you and last but not least: experience how it sounds?
Having it out there in the shops is of vital importance: people will want to check it out before they decide if they want to buy it or not. Ironically, it's another Monster headset you'll find all over the place, the one Dr. Dre signed for. A fantastic headset as well by the way - but in this case HTC is winning the game, obviously.
Is it the store then? I asked in one of the largest shops (MediaMarkt at Amsterdam Arena). They can't even order it. Not just the JBL Powerup, not any of the stuff JBL produced for Nokia. Nor the Nokia Purity HD Stereo Bluetooth Headset By Monster. It's all not available in several colors. Djeez.
And no, I didn't find any of those in large German stores either. I'm not a marketing expert, but it seems to me that just showing it on a website doesn't really seduce the customer... Or does it? Anyway: I don't get it. Do you? If so, please, let me know. Thanx!