Expect more punchy colours from the Nokia Lumia 1020 (comments by Damian Dinning)

I'm taking a short break from my holiday to share some interesting information from mr. Damian Dinning, former Lead Program Manager Imaging Experience at Nokia - in short, the one resonsible for the Nokia 808 PureView this whole club started with. As you most likely know, he doesn't work at Nokia anymore, but he's still as passionate about mobile photography as before.

First, I noticed a tweet by Prashant, quoting part of an extensive preview by GSMArena. In full, the authors write: "Unlike the 808 PureView, which delivered natural colors that are as close to reality as we've seen any smartphone get, the Lumia 1020 goes for boosted saturation and warmer colors. We suspect this has a lot to do with the former head of Nokia imaging Damian Dinning leaving the company. Mr Dinning was a fan of more natural unprocessed look and most Nokia smartphones developed under his lead reflected that."

Reading that, I checked with mr. Dinning if their suspicion was accurate, and he acknowledged it. Not only that, he reacted on Twitter as well, writing a series of tweets which I quote here in full:

"The majority of people do prefer boosted colours. A much smaller group prefer pure/natural colours. Whilst we had a huge amount of positive feedback to this approach amongst a more involved user group, from a numbers perspective and considering the wider target use group punchy colours for products such as 920/925/1020 seem more appropriate according to ongoing studies.

It's important to note that whilst the majority prefer punchy colours, they still need to look like you remember them, which for most people is more vibrant than reality. A good example of this is a red rosé shot on a cloudy day, we remember it to be more vivid than it was. Colours is hugely subjective, there never can be the right colours for everyone.

The key is to get colours right for as many people as that product is targeted to as possible. and given the target groups have changed so has the approach to optimisation. IMHO it's important to give those users the control to allow them to achieve what they want."

So simply put, you may expect more saturated results from the Nokia Lumia 1020 as you're used to from your Nokia 808 PureView, since more people like a bit more saturated colours. Now I'll be the last to complain about the 808 PureView, but the very realistic approach often appeared a bit "cold" to me as well. I've never hidden that either, since I never changed anything in the results I got from it - I kept the shots as "pure" as possible.

From other users I've learned the dynamic range gives you an enormous amount of possibilities to work with what you get from the Nokia 808 PureView (be it using PhotoShop, Picasa or whatever other software), and my guess is it won't be much different with what you'll get from the full resolution shots from the Nokia Lumia 1020. Thing is, I can't check it for myself yet, since I don't have one to test - quite frustrating, but being in France with the Nokia Lumia 925  makes up for that a bit.

Speaking of the Nokia Lumia 925, I like it's color rendition a lot. Of course, I'm making a lot of shots here  comparing it with the Nokia 808 PureView, but I'll have to find a way out of the WiFi Desert I appear to be in before I can share these here with you. To illustrate this post, I'll just share one shot - a view from a famous red phare at the French coast (shot with the Nokia Lumia 925, not the 1020, alas :-).

Phare 640 x 360

PS I've been in contact with mr. Juha Alakarhu, but since I know he's on holiday as well, I didn't want to disturb him to ask for his comments on this subject.

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