Lumia 1020 product placement and "behind the scenes" with Katy Perry and Ellie Goulding

Every once in a while, Nokia will publish a "behind the scenes" video that is completely shot with the Nokia Lumia 1020. I'll start with the first one, published months ago in fact, behind the scenes of making the song Roar ( official clip), which would become a monster hit for Katy Perry.

It's a bit of a thin story (but a great song) about how - after a planecrash in the jungle - a girl is left with nothing but a hairbrush and (product placement to the max) her phone to make "selfies" with a monkey. That monkey is her new friend after her boyfriend is eaten by the tiger she will tame later. Right.

More interesting - besides mrs. Perry herself for many - is the quality of the "making of" video that's shot with the Lumia 1020.

Some screenshots from the official video...

Kate Perry 3 Kate Perry 4 Kate Perry 5

That's quite effective product placement, if you see that the video has been watched 168.327.188 times already (and counting). Millions of people must have seen the Nokia Lumia 1020 for the first time thanks to this music video...

Yesterday, a new "making of" video was added by Nokia, also shot entirely on the Nokia Lumia 1020 - behind the scenes of the video for the song How Long Will I Love You by Ellie Golding - a song for the short film Tom & Issy (official video embedded below). Click to 

Now she may not be as big a star as Katy Perry is by now, but both young ladies do know each other and both have millions of fans. Ellie Goulding's official video looks like a long promotion for Nokia however, in the story of a young couple doing crazy things and capturing that with the you know what.

Very interesting though, is to see how not just the "making of" was captured with the Lumia 1020, in fact the complete short film and the video itself are shot with it as well - as you can see there were quite a lot of Lumia's used. In this video the people involved in making the film tell what it's like to use the Lumia 1020 for professional shooting.

You see: a total different approach than the pretty "blunt" product placement in Katy Perry's clip, however effective that may have been. An approach I find a lot more inspiring to be honest. But nevertheless, the Lumia 1020 is not just a device used in the  official video clip - it's one of the characters telling the story. Here's the clip:

And to conclude: no less than 10 (!) screenshots including the yellow Nokia Lumia 1020 (and a white Lumia 925), taken from the official music video.

Ellie Goulding 1 Ellie Goulding 2 Ellie Goulding 3 Ellie Goulding 4 Ellie Goulding 5 Ellie Goulding 6 Ellie Goulding 7 Ellie Goulding 8 Ellie Goulding 9 Ellie Goulding 10

One question remains: I don't know how they got the shots this wide - much wider than the standard 16:9. If anyone could clarify that I'd be happy to read it below :-)

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