You can't fool all the people all the time (update!)
There is no way around this and it makes me sad - and mad, in fact. I'm still willing to forgive Nokia the "faked" video. Earlier today I wrote we all know that commercials create the best possible picture to get the concept into our heads. So using a van to film the girl on the bike, to give a good impression of what the Lumia 920 will be capable of, seemed in line with normal marketing practice.
Actually I was more surprised the team involved was naive enough not to think about the window that would show the guy with the camera. They didn't even check, find the shot and blur it out. Bloggers look for stuff like that, and Nokia now knows how eager they are to publish. And yes, maybe Nokia should have told it was just "an impression", but after they asked for forgiveness I let it go.
But now there's a lot of proof on many sites that some of the sample pictures that really stunned me also, are "faked" as well, as in: not really shot with the Lumia 920. People are analysing the pictures into detail and finding all kinds of inconsistencies. Read this article at sefsar.com for instance (many reactions here). Both sites are by Youssef Sarhan ( @YS on Twitter), and you can tell he had a field day exposing all this.
The proof of an overzealous marketing team is overwhelming, like in the shot I'm borrowing from the site I mentioned, made by someone who actually witnessed one of the photoshoots. Not only will you see an abundant amount of light, also look for the DSLR far left.
And this suddenly brings to mind the words from the greatest president of the United States, Abraham Lincoln. Maybe you've heard the quote too often already, but it's appropriate: "You can fool all the people some of the time, you can fool some of the people all the time, but you can't fool all the people all the time."
Lincoln was being cautious, and marketing is similar to politics: you can achieve a lot by lying about the truth ("this lotion will make you younger"), and people will accept a lot of it as long as they understand there might be some truth in it (the lotion might work in the long run). But the worst thing that can happen to you is when someone proves that you've been lying. And this is what happened to Nokia - marketing slapped it hard in the face.
Why was this necessary? I still have no reason to doubt the quality of the Nokia Lumia 920, even when the team responsible for the fake shots has been caught red-handed. After all, there are no disappointing shots produced by the Lumia 920 either - what it actually produces still remains to be seen, by future users, bloggers and reviewers from professional sites like DPReview.
Why did these two devices had to be introduced this week? Windows Phone 8 is not ready yet, there was not a snowball's chance in hell for Elop to announce they would be available like the next day, or by the end of the week. Nokia doesn't even know when, although the hardware is ready - that must be (once more) incredibly frustrating. Most likely it will take another couple of months before the new Lumia's hit the shelves.
So again: why now? All the hurry is no doubt partly responsible for the fact that Nokia had to find another way to show what the camera of the Lumia 920 will be capable of, because the software is probably not quite ready for demo's like these. And now look what it brought Nokia: pretty bad PR. And that's what's so irritating about it: it didn't have to be this way, the announcement was clearly too early and again, there is not one reason to doubt the camera quality of the Lumia 920.
The day before yesterday I read on MyNokiaBlog about another teaser in New York, a picture taken by Muerte of a poster near where Nokia and Microsoft were holding their event. It said all will be revealed. Whether it was a Nokia or Microsoft teaser, I don't think anyone could have foreseen how true that would become.
UPDATE: It should be noted however, Damian Dinning on his Twitter account @PhoneDaz has pointed out that these shots are REAL shots made with the Nokia Lumia 920. It's too bad that a man in his position (he is Lead Program Manager Imaging Experience at Nokia) is in charge of the damage control, but it's a comforting thought also the picture that really stunned me appears to be true, and not fake. Thank you civichief for pointing me towards this information.